Be careful what language you use in your subject lines, especially regarding:

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5 best practices for crafting effective subject lines
When sales representatives or email marketers compose a winning subject line, they follow a few common best practices. Use the following strategies to inspire your own writing:

1. Choose language carefully
Language matters, especially when you’re trying to convince someone to open a sales or marketing email. And in the age of phishing schemes and ransomware, people are on high alert regarding the language used in emails.


Keywords: While keywords may be helpful for getting your email into the right inbox, avoid overusing them. This could come across as spammy, as could clickbait-type language that overpromises and underdelivers.
Subject line length: Subject lines should also be the right colombia cell phone number length for showing up on desktop and mobile devices. A good goal is around 60 characters.
Emojis: Emojis can make your email stand out from the rest. But overusing them could come across as immature or spammy. Plus, emojis may not render correctly in every email inbox.
2. Command attention
Getting a recipient’s attention in the subject line is crucial for convincing them to open your email and take action. Luckily, there are lots of ways to get—and hold—someone’s attention through your subject line:

Use personalization: Using the recipient’s name and their business name is a good strategy for encouraging a response. Check out these additional tips for sending personalized emails.
Create urgency: A time crunch can be just what your prospect needs to take action regarding your email. Just be sure not to overwhelm the recipient or overuse this tactic, as it could become annoying.
3. Experiment to optimize
Writing effective emails is a process you can continue optimizing. It’s important to experiment with subject line content and format until you find what works.

Use subject line A/B testing to determine which style of subject line results in the most opens, clicks, or conversions. When you A/B test a subject line, you can change content, length, emoji use, word order, and more to see which version resonates best with your audience.