A survey conducted by Duke University with 5,000 American and European executives revealed that 90% believe it is important for the results. Still, for only 15% of them, the organizational culture at their company was adequate at the time of the study. Interactive Content Marketing Value Calculator What are the types of organizational culture? Due to the difficulty of aligning organizational culture with reality and business objectives, it is essential that managers know the different currents in this field.
It is important to keep in mind that there are no proposals considered right or wrong, but strong hotels and motels email list or weak. Additionally, this depends on how closely the proposal is aligned with the actions taken. Companies with stronger cultures are also those considered to be more successful, as they manage to develop their strategy more efficiently. Below, there are some types of organizational culture and how they are developed in the business environment.
People culture and market culture A people-focused culture values horizontal structures, where people are the most valuable assets of the organization. In this case, value is associated with how business and interpersonal relationships with employees, customers and society are conducted. Although it also values these relationships, market culture is focused on generating results, with attention to competition and the execution of activities. Adaptive culture and adhocracy culture In adaptive and adhocratic cultures, new ideas and team member individuality are valued, with increased freedom in decision-making and decentralized management.