Mobile messaging, an effective communication tool in the healthcare sector

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A recent study conducted by Esendex highlights the place of mobile messaging in the healthcare sector, its use and the many benefits it offers, particularly in reducing missed medical appointments.

The effectiveness of mobile messaging

80% of respondents believe that mobile messaging is an effective communication tool and 56% say they have used it more since the pandemic .

With an opening rate of 96% , SMS is increasingly used to communicate with health services. It also has many advantages, including:

Dematerialized communication
Speed ​​of information transmission
High coverage
Ease of use
Mobile messaging: what uses ?
During our survey, we asked respondents why they appreciate receiving SMS messages during medical follow-ups. It turns out that making appointments (35%) and appointment reminders (27%) are the two topics that were most frequently mentioned. Only 3% of respondents would like to receive SMS communication to be kept informed of news in the medical sector.


Mobile messaging to reduce absenteeism
Missed appointments are a recurring problem that healthcare providers have pakistan whatsapp list been facing for too long. According to the 2019 Odoxa barometer , 1 in 6 French people have already missed a medical appointment due to forgetfulness. These failures have a serious impact on the organization and generate additional costs.

Mobile messaging is proving to be an effective solution. In fact, it can reduce absenteeism rates in health centers by up to 30% . Today, 89% of respondents say they are in favor of sending SMS messages to remind patients of upcoming appointments.