Now, how can we have scalable content production without sacrificing quality? What Does “High-Quality Content” Even Mean? I can feel some eyes rolling at this title, but wait! Come with me, and I’ll give you more details. As I dive further into the “content production” space, a few things become clear: consistency is vital to achieving results, what is interesting and relevant to users changes often, and exploring new themes is extremely challenging.
SEO experts used well-established criteria to predict performance that have changed since generative petroleum manufacturers email lists AI became more popular. Some criteria are still helpful, but their results are becoming less predictable. However, one thing hasn’t changed: the critical question behind every piece of content is: “What is the most important thing to my client?” Content creators often focus on what they want to say instead of what their personas need to hear.
While this makes sense for influencers, this is a dangerous strategy for companies. If you don’t know who your persona is, what they need, and how you can help, you won’t be able to position yourself as a trustworthy partner. During a time in which information is plentiful but unreliable, being able to create trust with your customers is invaluable. It’s no surprise that content generated through AI lacks originality and your brand essence.