We saw numerous Core Updates last year, all pointed to this focus. In March 2024, this became clear: the latest Core Update aims to reduce low-quality, unoriginal content in search results by 40%. We have a comprehensive article explaining all the details about this Core Update, which I highly recommend you read here. But the bottom line is: You can’t stick with the same content and SEO strategies and expect similar growth.
with the same golden rule. As stated by Google Search Liaison on X: “Google’s key advice is to focus canadian colleges universities email list on doing things for your readers that are helpful. For example, if it makes sense for your readers to see a byline for an article (and it might!), do it for them. Don’t do it because you’ve heard having a byline ranks you better in Google (it doesn’t).
Put your readers and audience first. Be helpful to them. If you do this, if you’re doing things for them, you are more likely to align with completely different signals we use to reward content.” Where does AI-generated content fit into this equation? Perhaps you may have heard that Google is penalizing AI-generated content. Well, I need to clarify that the search platform hasn’t made any direct statements regarding penalizing content created by Artificial Intelligence.