How to Measure Content Growth? People define content growth in many different ways. Some people look at the number of social media likes and shares a piece of content gets. Some look at the number of reads, or the number of comments. Still, others check out content placement in Google. Others look at how many links their article gets. All these methods are indicative of content growth.
However, they’re also flawed. If you want to growth hack your Content Marketing strategy, the canadian hospitals email list only measurement of content growth that’s really worth paying attention to is results. Granted, SEO and engagement do play major roles in content growth. Statistics show that 75% of people never scroll past the first page of search engine results. What’s more, about one out of three of these people will only click on the first organic link shown on the page.
you need to be on the first page of Google’s search engine results. If you can get yourself in the first place, that’s even better. Links from authoritative sites can boost your standing in Google, so don’t discount them; they play a big role in growth hacking your Content Marketing. Likewise, social media shares are important. Nearly three out of four consumers confess that word-of-mouth marketing drives their purchase decisions.