Having someone dedicated (and accountable) to creating trust, setting goals, and measuring effectiveness is a sure-fire pathway to success. 3. Be Authentic and Present The days of fooling a target audience with your sales pitch and a truckload of benefits are over. Your audience is far too media savvy. They want to know who you are and what you stand for. This can be done in two ways.
First, you need to create a brand story. Create your brand’s own unique engineering email list story, to communicate your values and voice. This shouldn’t have anything to do with profit and maybe not even about your products. Australia Day Lamb - TV Ad January 2016 Second, be present and own your good, and you’re bad. Trust and authenticity go hand in hand, and it is easy to see through an unauthentic message.
hat act alone will make you real and create advocacy. Be Authentic and Present Put processes in place to enable quick reaction and response to any negative feedback. 4. Aim for a Consistently Mind-Blowing Customer Experience From the first time a consumer sees your Facebook post, to visiting your website, to carrying a shopping bag with your branding on the side, they are on a journey with your brand.