China: A Very Digitalized Market

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With a shift toward new technologies and internet-related tools, the Chinese population is one of the most connected in the world, from purchasing products on the internet to paying for their cab. Thus, it is no surprise that e-commerce platforms were increasingly able to attract Chinese consumers that don’t want to spend time in brick-and-mortar stores.

Online Shopping Trends in China -min
As seen in the above graphic, the number of online shoppers in China keeps increasing, reaching more than 845 million online shoppers in 2022, following the Covid-19 pandemic. As a matter of fact, with the Covid pandemic, consumers have shifted from offline to online purchases on e-commerce platforms. Moreover, in order to alleviate the tough competition, many brands are sending e-vouchers to their followers through social media, which attracts even more Chinese consumers.

From below 34 million users in 2006, the number of online shoppers in China has experienced an exponential surge, reaching over 466 million a decade later. This remarkable growth has fueled the immense expansion of China’s e-commerce sector. As of 2022, the digital buyer penetration rate in China has approached nearly 59 percent.

In recent years, China has held the position argentina telegram number of the world’s second-largest e-tailing market, trailing only the U.S. As of 2022, the gross merchandise volume (GMV) of online shopping in China had reached approximately 13.79 trillion yuan. It was projected that the volume of B2C e-commerce sales in China would exceed 1.3 trillion U.S. dollars by that time.

Some of the factors contributing to the e-commerce growth are increased internet penetration, and always increasing spending power, but also the expansion of several e-commerce platforms that are gaining strength.

About Tmall: One of the Leading E-Commerce Platforms in China
Founded in 2008 under the famous Alibaba group, Tmall (天猫), is a subsidiary of the e-commerce website Taobao (淘宝网). Its target market is primarily B2C (Business-To-Consumer).

Tmall’s concept is ambitious and wise as it allows both local Chinese and international companies to sell their products through the platform in mainland China, Hong Kong, Macau, and Taiwan. Tmall stands out from its competitors thanks to its strict standards in terms of quality and renown.

Tmall had established itself as the leading B2C e-commerce retailer in China, boasting the highest gross merchandise volume (GMV) among its competitors.