people need to figure out soon and take advantage of it before it becomes table stakes

[Jahangir655]

Yeah, I think so. So product positioning and narrative design, I don't think they're mutually exclusive. If you're launching a new product, or even if you're doing narrative design, you should still do product positioning. And you should still use great product positioning to talk about your products and your features. But it's really at the company level, or like a new product line level, where you want to do narrative design.

And absolutely, I think that we don't really know but I think everyone's looking at these companies who are doing narrative design and trying to figure out what they're doing. You know, they've got this really strong identity, they have these really strong centralised messages that they're coming up with these really powerful stories and everyone is taking notice.

And it can absolutely be done in different categories, but it's one brazil telegram number of those things that, just like product positioning was, that people need to figure out soon and take advantage of it before it becomes table stakes. And before someone else has done it in their market, the problem is, if you're in a crowded category, and you try and do this after someone else has already done it, you're going to be late to the game and potentially playing in their sandbox.

So yeah, I absolutely think you're going to see more of this. I think that new startups that come along, who are able to implement this early and build it into their DNA, are going to do really, really well, especially now and over the next at least five years.