Why is it important to conduct an advertising audit?

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An advertising audit is a process of reviewing and analyzing advertising strategies, campaigns, and results to determine their effectiveness and performance and to maximize return on investment, or ROI . This involves rev philippines whatsapp number free iewing the message, the channels being used, the way the audience is being segmented, and all those aspects that affect an advertising-based marketing strategy .

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Advertising audit: what it is and how to improve the performance of your campaigns



Conducting an advertising audit is a way of obtaining a global view of the strategy being followed , as well as allowing for a very thorough evaluation of its performance. This is mainly due to the fact that they can use a large number of metrics with which to conclude what is working and what needs to be improved. In addition, it is precisely through these metrics that decisions can be made in a justified and informed way, since the data obtained is completely objective.





Taking all this into account, an advertising audit can optimize resources , thus avoiding unnecessary expenses on actions that are not giving the expected results. In fact, when both weaknesses and strengths can be identified, actions can be adapted accordingly, which has a direct impact on ROI.