This helps you understand your audience, so you can create highly personalised emails that drive engagement. Not only this, but the content also needs to be engaging, including any graphics and copy. You should also test emails to make sure links and interactive elements work as intended.
Something else that is incredibly useful and can ensure campaign goals are met is implementing A/B testing. This allows you to see the type of copy, graphics and messaging that gets the highest level of engagement from your target audience.
A great way to collate the data you need is through Apteco Orbit, which allows you to automate data-related tasks and produce actionable insights.
Key points for setting up email campaigns as part of your strategy
An email marketing strategy is a fantastic way to keep in touch with loyal customers and let them know what’s going on with your brand. As part of that, you’ll want to devise regular campaigns to build your email list and engage your target audience.