Consistent communication: Email automation ensures you’re in regular communication with your customers, allowing them to remember you and be kept in the know.
Making the most of your australia contact data customer data is key for customer retention. After all, your customer data offers valuable insight into who your customers are. The better you know your existing customers, the easier it will be to target them with relevant content that appeals to their needs and values. But how does email automation play into this?
One way automated emails can improve customer retention is through customer feedback. You can send surveys to customers automatically once they’ve received their order, for example, to understand their buying experience and how they found your service. From this data, you can make any necessary changes to your product or service for improved customer retention. Similarly, you can use email automation to recommend related products to your customer based on their previous purchases, or browsing history.
Considering 51% of businesses use cross-selling as their main growth strategy, isn’t it time you got on board? Email automation makes cross-selling straightforward, by essentially taking care of the hard work for you. Should a customer go on to make an additional purchase based on your recommendation, you’ll be increasing their lifetime value, taking them from a one-off buyer to a loyal customer.