How to create an email marketing strategy

[phonenumber]

There’s much more to an email marketing strategy than slapping a few offers into an email and then firing them out to everyone who’s ever bought anything from your website. It takes uk consumer data list research, data and sometimes a little A/B testing to make sure everything’s as effective as it can be.

Below are six steps you can follow to create your very first email marketing strategy.

Step 1 - Define your audience
Firstly, you need to understand who your audience is. If you don’t, it will be impossible to put a successful campaign together and anything you do create could end up doing more harm than good.

Make sure you have a full understanding of your buyer personas. What customer data can you use to learn more about their likes, pain points, budgets, behaviours and purchase history? Can you divide your customers into segments so you can target them specifically?

Step 2 - Plan out your goals
If you’re not sure how to do email marketing, things will be a lot easier if you establish what you want the goals of your strategy to be.

Is it to convert more leads? Reduce churn? Raise the average order value?

It can be useful to look at stats related to businesses in your industry to see how their email marketing campaigns perform. This includes:



Open rates
Click through rates
Unsubscribe rates
Then, you may want to make it a goal to exceed each of these – except the unsubscribe rates, of course.