This affects not only web traffic but also other important indicators collected by Analytics, such as the bounce rate (users who leave the site after viewing only one page), the length of stay, or the pages visited on average by a user per session.
This last metric is essential to understand the performance of an e-commerce.
If this is not adequate, pages will take longer to load, causing users to exit.
These indicators provide us with valuable information about user behavior on our website and will corroborate the fact that a web maintenance service is necessary.
Therefore, it is essential to make a series of periodic adjustments both on the web and on the server.
Review of the functionality of the entire website.
Making backup copies: In the event of any problem or thailand telegram group incident on the website, it is advisable to have backup copies of the site. Even better if these backup copies are hosted outside of our website's server.
Updating and maintaining plugins and themes on the website .
Add web functionality.
Review of incompatibilities.
Monitoring the website to know its status, that is, to know at all times if it is operational.
Creating the website sitemap.
Updating products, services, texts or content.
Making aesthetic changes, adding new sections or pages to the site, creating buttons, sections, panels, implementing new payment methods, etc.
Programming of forms or subscriptions and their adaptation, for example, to the new data protection policy (RGPD) that came into force on May 25.
Review and repair broken links.
Changes in web architecture.
All of these actions are essential for the proper performance of the site.
When an incident arises, having a developer who is capable of resolving it is vitally important for our business, since not solving the problem in time can have a negative impact on our brand image and on the trust of our customers.
Advantages of having a web maintenance service
I have previously mentioned the main risks of not having a web maintenance service, now let's look at the advantages, which are as follows:
Time saving
A developer is very familiar with these types of tasks, so in addition to carrying them out perfectly, he will be faster and more efficient than anyone else.
The speed with which any incident on our website is resolved is vital for the company.
All the time required for these types of tasks can be spent analyzing the sector, finding opportunities, implementing new strategies, etc.