But if it doesn't charge users and doesn't display ads, how does it make money?
Let’s explore the main ways the app is monetized and how it stands out among other messaging apps .
WhatsApp doesn't charge people who use the app for personal conversations, but it chinese overseas africa database makes money from companies that use the platform to communicate with their customers.
Businesses can send messages on WhatsApp to promote their products, provide support, or close sales. This communication can be done directly in the chat. This allows the app to become a powerful tool for businesses.
For example, some companies already allow customers to buy products, book flights and even make payments directly through the app. In addition, they pay to advertise on Facebook or Instagram with links that lead directly to conversations. This integration between Meta’s platforms generates billions of dollars.
Learn about the different types of revenue that drive your company's growth
Integration with other social networks
WhatsApp is part of Meta, which also owns Facebook and Instagram. This means that businesses can leverage social media to create marketing campaigns and, at the same time, integrate those campaigns with the messaging app.
One example is the possibility of clicking on an ad on Facebook and immediately starting a WhatsApp chat with the advertised company.
This not only improves the customer experience, but also increases the chances of conversion for businesses. Exchanging messages with a business quickly and directly facilitates the purchase and support process. It’s an effective strategy that helps WhatsApp make money without having to charge its users directly.