Trend #7: AI is Inevitable
Come 2024, AI solutions will continue to rise. One would argue that artificial intelligence has been around for years, but only after ChatGPT went wild and caused a stir AI can no longer be ignored. AI in marketing, such iraq database telegram as mobile marketing automation tools, can streamline the onboarding to sales processes by using deep data to create highly personalized product recommendations. Its capabilities, as you can tell, are limitless.
The silos between marketing and sales teams are a long-standing problem in the marketing world. Keeping a cohesive marketing and sales team is necessary for revenue generation in 2024.
Oleg Lesov, Chief Product Officer at Reteno, chimes in that “ having a misaligned sales and marketing team that functions in isolation puts the business at a disadvantage. A huge percentage of app marketing leads abandon their carts without converting due to failure to nurture consumer connections. If both teams were on the same page, there would be no room for marketing leaks, and efforts wouldn't go to waste.”
Trend #9: Brand Storytelling Will Remain a Best Practice for Apps
Brand storytelling and positioning are some of the most important mobile marketing trends to implement for product-led growth in 2024. During our interview with Emina Demini-Watson, Head of Digital Marketing at Vixen Digital, she said that businesses have little marketing dollars to spend now more than ever, making the need for brand storytelling and product-led growth urgent.
In her words, “PLG is a must, not a nice to have. Too many [marketers] still don't provide the UX needed and don't understand what it is or how to do it. User expectations have never been higher. They expect the same seamless experience they see in leading categories of products across all categories. Changes the way you should think about competition.”
This involves using stories, user-generated content, dynamic content, social proof, visual content, data-driven narratives, customer testimonials, and more to tell compelling stories about your brand.
Lisa Apolinski, nicknamed US’ digital content futurist, says “Becoming an authority in your area of expertise is not a get-rich-quick scheme. Working on your authority takes a longer approach, like a slow burn, but once the digital embers light, that position will last a long time.”