Every customer has different preferences on where and how to communicate, so it’s crucial to be present on the right channels.
This way, through Digisac you can implement an omnichannel approach in a fluid mom database way, sending consistent messages on each platform and ensuring that customers receive your communication in an integrated way.
Omnichannel Sales Strategies: The New Era of Customer Communication
3. Rekindle the relationship with a personal approach
Reactivating customers requires more than just promotions. Sending emails or automated messages that feel personal, mentioning the customer’s name directly and products they’ve previously expressed interest in, can create a sense of exclusivity and relevance.
Use the Sales Funnel to send these messages in a scheduled and personalized way, thus ensuring that each customer receives specific attention based on their stage of inactivity.
4. Retargeting Ads
Retargeting allows you to show personalized ads to customers who have visited your website or interacted with your products, but have not made a purchase.
In other words, it keeps them engaged with your brand and reminds them of products they may have missed.
With Digisac , it is possible to combine this strategy with omnichannel campaigns, promoting personalized ads on social networks and other channels.
Automating messaging to inactive customers based on their activity can make your reactivation strategy much more effective.
For example, after 3 months of inactivity, you can set up an automatic email offering a discount, followed by an SMS reminder message after one week.
Digisac ’s automation facilitates this approach, ensuring customers receive the right message at the right time.
How can Digisac help?
Digisac offers a robust platform that allows for the centralization of communications and the automation of reactivation campaigns.
Additionally, with the Sales Funnel tool , you can monitor each stage of the sales cycle, identify customers who have become inactive and implement quick actions to reactivate them.