And we don't just mean excellent spelling and writing, make the communication direct and personalized. It should be noticeable that you are interested in your lead 's questions and needs .
Email marketing
Don't overuse emails. Be alert to questions and only send the emails necessary to keep in touch with your lead and let them know that you are there for any eventuality that has to do with the vehicle they are unsure about purchasing.
Strategic nutrition
They've already asked for more information when subscribing to your newsletters, now it's up to you to do so frequently without overwhelming your leads.
The type of content you provide them should be periodically thought about, and above all, analyzed according to where the lead is in the sales funnel .
Loyalty with email marketing
Loyalty is built little by little, but these types of messages like the one we show you in the image are small details that can bring a smile to your client's face that can last a lifetime.
Remember that the best advertising is word of mouth, and with Inbound Marketing for dealerships you not only seek to sell, but also to delight with small experiences that make a difference.
[Tweet “Build loyalty among your dealership’s customers with messages that make them smile from their email.”]
Let's look at other ways to build loyalty with Inbound Marketing canadian hospitals email list for dealerships:
The truth is that globalization and the advance of telecommunications have made things a little difficult for dealers.
We say this because, according to Google, more than 90% of the customers of these dealerships are more informed about the vehicles than the sellers themselves.
This is bound to happen due to the amount of blogs, critics, and more that are online.
If someone wants to buy a car, they look at the fan pages of various dealers, tweet a question to generate conversation, and send a WhatsApp message to a friend who has just bought their first car.
On the other hand, Artificial Intelligence and other advances have made society change and people no longer want to have a car, as in the case of Car Sharing or Uber services.
This is where Inbound Marketing really comes into its own, to delight current customers with valuable content and experiences through this content. Understanding these advances is essential to understand the world we are facing.