Clearly, though, comparing with the perfect fit lin email lists australia e, links are not the whole picture. Having the most links out of your peers in the results is likely a very good goal, but it can't be the only goal. The last piece here is to examine the standard deviation. This can tell us how much an individual page might vary from the averages. large, so getting more links isn't always going to be a clear win.

It's notable that in this chart, standard deviation here is shown for the 95th percentile confidence, which is actually 1.97 standard deviations away from the mean. On the whole, # of external, followed links is clearly important and well correlated, but we're going to need to get more advanced in our models and broader in our thinking to get actionable information at a granular level. Can Any Single Metric Predict the Rankings? Boy, that sure would be nice.