This is a key step for the success of your store. Your product pages are essential to make people want to buy and convert your prospects into customers.
Summary
The essentials for presenting the product
The first step is to present your product in a clear way for both your customers and search engines. To do this, make the most of the essential elements of a product page:
The title :
You have to be careful to always have a title optimized for SEO and that it is clear for the visitor.
The images :
The photos must be consistent with each other. Try to have the same background for each product, or that the atmosphere is consistent.
Consider posting multiple photos of the same product in different situations taiwan phone number and from different points of view.
Put yourself in the shoes of someone who has never seen the product. Show the texture, size and colors as close to reality as possible.
Descriptions :
In general, you need to write two descriptions: a short one that can be picked up by Google to display it in search results and a longer text to better describe the product. Even if this step may seem tiring and tedious, don't neglect it! On the one hand, search engines like content, and on the other hand, your potential customer wants to have all the information about the product. You can describe its shape, its material, give ideas for its use, talk about its manufacturing, etc.
The technical sheet :
In some cases, technical sheets, or maintenance or usage advice may supplement your product sheet.
The price :
Don't forget to display the price including tax if you are selling to individuals, in a clear and visible manner.
e-commerce
Reassure your customers
The above information is essential to present your products well. Your page can be completed with different elements that will reassure visitors before making a purchase.
Even though these elements may be displayed on other pages, their presence on the product page can be a trigger of trust and convince the Internet user to add the product to their cart. Among these trust elements we can find:
Variations : Show the different sizes or colors of your product. Be careful not to offer more than three.
Available stock : inform your customers about the availability of the product, there is nothing more frustrating than receiving an email indicating that the purchased item is out of stock.
Reviews : give your customers a voice, good reviews will reassure future buyers.
Delivery costs and times : avoid cart abandonment at the end of the conversion funnel, be clear from the start.
Payment methods : demonstrate that you offer secure payment.