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Creating a good Growth strategy
1 – Define the objective of each campaign
It is essential to define clear and specific objectives for each marketing campaign, to ensure direction and purpose.
2 – Care about market returns
Don't focus on vanity indicators, focus on measuring the success of a campaign based on metrics that really impact the business, such as increased revenue or customers.
3 – Set aside part of the investment for testing
Testing is essential to identify opportunities for growth and optimization. Allocate a vietnam phone number example portion of your budget to testing different approaches and tactics.
4 – Be clear about what is good for your business
Go beyond the market benchmark and understand the specific needs and challenges of your business, to adapt marketing strategies accordingly.
5 – Oil the data analysis process with Data Analytics
A successful growth operation requires accurate and ongoing data analysis. Create a robust data analysis process to gain valuable insights and make informed decisions.
6 – Have a performance ritual that looks at the result and sets the pace for the team
A growth culture requires a constant focus on results. Establish a rhythm of analysis and review of results to ensure the team is aligned and working towards goals.
7 – Have a commission-based incentive model for sales
This can motivate your team and drive growth. Sales-based commissions are an example of an incentive model that can be effective for a growth operation.
8 – Test exhaustively until you find the right creatives
Continuous testing is key to identifying the best approaches and tactics to achieve campaign goals. This includes testing creatives such as images and copy.
9 – Focus on NPS and Revenue
Net Promoter Score (NPS) is an important metric for assessing customer satisfaction and loyalty. Along with revenue, NPS can provide valuable insights into the performance of your growth operation.
10 – You can have more than one horse running in the same race
This means that it is possible to have more than one approach or tactic to achieve a growth objective.
Conclusion
With this in mind, by adding these 10 tips to your business and promoting growth within your operation, tests can be used as a form of evaluation. In other words, the more proposals, the more options there will be before deciding which one is the most effective for the company.
Want to know more? Explore the DoTheMATH podcast, from MATH Marketing, about the 10 steps for a Growth operation, with Roberto Altenhofen, CMO of Empiricus and get inspired by the proposals that the brand uses to gain notoriety in the market.