In branding, one of the first things to start is traditionally creating a logo . Psychologists note that people pay special attention to its shape, so it should be both effective and efficient.
Perception of logo forms is not as simple as it may seem at first. That is why some signs immediately hit the target, while others are quickly forgotten. The creation of signs that represent the most popular and famous world brands is based, one way or another, on the psychology of the logo form.
Let's look at how the logo shapes "speak" to the audience and what information they convey about the brand.
Peculiarities of perception of logo forms
how to order logo design correctly Psychology of logo shape
One of the most recognizable logos in the world taiwan phone number lookup is the "flourish" of the sports brand Nike. The secret of its success lies, among other things, in its form.
When we perceive a particular form of a logo, various reactions are formed at a subconscious level. For example, straight, wavy, round, square, with uneven edges or curved logos are read by us differently.
A conscientious designer tries to reflect the essential characteristics of a brand in its identity. Let's return to the Nike logo: smooth lines become sharp at the end. What is this if not a call to movement? Especially if these lines are directed to the right - that is, forward.
How to order a logo design correctly
Psychology of logo shape.
Each form contains a specific meaning:
Circle, oval and ellipse
They set you up for positivity and charge you with pleasant emotions. Rounded elements are associated with unity, friendship, love and close relationships. Rings are a symbol of marriage and partnership, they suggest reliability and stability. Roundness is a typically feminine shape.
Round shapes can evoke feelings of comfort, harmony, and unity. They can be associated with concepts of safety, harmony, and friendliness. That is why many companies involved in healthcare or social services choose round shapes in their logos to evoke a feeling of security and trust in customers.
This logo shape speaks of a willingness to solve problems