It is with them that we make contact with our precious, hard-won leads.
Although WhatsApp and other more personal and informal forms of communication have grown significantly in recent years, no one has stopped using email.
According to HubSpot's The State of Marketing 2024 report , one-third of marketing professionals say they use email in their strategies today, and 87% intend to maintain or increase investment in this area this year.
And if your team works with Inbound Marketing, they are germany email list indispensable. Email sending or marketing automation platforms become basic service tools.
But what are the best email marketing platforms on the market?
This is a difficult classification, and we need very strict criteria to decide. This text is based on four: price, system quality and innovation.
The 5 best email marketing platforms on the market
The various martechs on the market provide a huge variety of email marketing platforms today.
There are many options, so many that it can be difficult to understand how one is better than another if you have not had any prior contact with them.
We have selected the five that we believe in the most, and we will discuss the characteristics of each one in more detail in the following topics.
We use reviews from Capterra , the world leader in software evaluation and selection, as our guide. All research and ratings for each product were updated on June 28, 2024.
HubSpot
Certainly the most robust on the market, HubSpot is an American platform that has functions for the areas of marketing, sales and customer service.
Its marketing-focused technology, the HubSpot Marketing Hub system , offers a free version for up to 2,000 email blasts per month, with paid versions starting at $45/month.
And, since payment is in dollars, it is clear that it is worth investing in HubSpot if you are looking for a more complete software, to really scale your marketing.
Oh, and it’s worth mentioning: HubSpot has also recently been launching some AI (Artificial Intelligence) Assistants that can make your job easier. Check out some of them.
Also read: Step by step guide to building ChatGPT prompts .
ActiveCampaign
Another well-known platform on the market is the American ActiveCampaign. Easy to use, it is also full of other possibilities for marketing beyond sending emails.
Furthermore, it is one of the email marketing platforms that offers a 14-day free trial , which is an important point when we are considering choosing a new tool: the possibility of getting to know it and testing it for a while.
RD Station
One of the best-known tools in Brazil, RD Station is a complete marketing automation platform, allowing the creation of emails and automation flows.
It has simple templates and models for creating marketing emails and, in addition, as it is a platform that can cover marketing & sales, it also has several other features that would be included in the package, such as:
MailChimp
When talking about email marketing, it's hard not to mention the innovative MailChimp.
Known both in Brazil and abroad for its extraordinary design, MailChimp is a platform mainly focused on sending and automating emails.
It also offers templates and a full-featured template editor for more professional-looking emails.
Another highlight is the integrations with e-commerce platforms, such as Shopify, Magento and Woo Commerce, which makes things much easier for those in the sector.
Price: from $10.00 per month, with the possibility of a free plan.
Sendgrid
Acquired in 2019 by Twilio, Sendgrid has been innovating a lot in recent years with its email marketing features.
For example, a recent AI-powered feature provides deliverability insights for your strategy.
AI analyzes email metrics and performance to provide you with actionable recommendations and insights for improvement.