Let's say your goal is to offer a free trial of your platform to a thousand people. Of those thousand, we can divide them into 2 groups and test two different versions of the message.
Each group receives a different message and then we can see which one has the highest opening rate, as well as which group is most qualified to close a deal.
This simple action can give you a lot of insights, as well as correct flaws country code philippines list that are hindering your results.
5 – Offer benefits to those who read the message
Your communication needs to be persuasive to encourage people to open your messages again and take the action you want.
Persuasion in this case is used as “bait”, and works in the offering of products and services.
In what situations should I use an SMS campaign?
At the beginning you saw that there are many possibilities and we will talk about some of them at this stage.
1 Increase your email conversions
If you develop an email marketing campaign and feel that the opening rate is not as you would like, you can use SMS to direct people there.
Including something enticing like “open email X and receive a special offer.”
It needs to be something of interest to the audience you are sending it to.
And to increase the chances of results, set a deadline, as scarcity is a mental trigger that stimulates decision-making.
If you want to learn more about this topic, read this article and apply it to your campaigns now. And don't be alarmed if the number of openings is above average.
2 Conduct research
Conducting research through SMS campaigns is an opportunity to understand the behavior of the target audience and which actions spark people's interest.
Additionally, you can evaluate several points such as:
Level of satisfaction with the company or the service provided;
Whether the experience during the purchase was positive or not;
If they were well attended to;
Or if you have doubts regarding the contracted solutions;
It all depends on what information you want to know.
Based on all this, it is possible to improve all areas of the company.
3 – Offer after-sales solutions
Whether it's a service company or an e-commerce company, they can all benefit from actions focused on after-sales.