6 Conclusion: CTR Counts
When we talk about increasing the CTR on a website, more than one person may be left wondering about this term. In digital marketing, we tend to obsess over SEO and forget the importance of CTR.
Click Through Rate (CTR) is the percentage of people who see our blog in their taiwan mobile phone number example Google search results and click on our content.
There is no point in being at the top of the SERPs, or search engine results pages, if when our users see us, they pass by and do not stay to see our content.
That is why it is important to optimize certain parts of our information in blog posts to attract the user's attention and convince them to click.
How to Calculate CTR
CTR is calculated by dividing the number of clicks on a link by the number of times it has been seen by users (impressions) multiplied by 100.
Here is an example of a CTR calculation. If one of your posts has 10 clicks and 50 impressions, the calculation you should do is the following: 10/50 = 0.2 x 100 = 20. The CTR of your post would be 20%.
If your SEO is good you will have a lot of impressions, that is the great advantage of being in the first places on the results pages, but if that contrasts with a low volume of clicks it means that people saw you and passed by .
This means that you need to improve the CTR of your posts. The good news is that in this article we will tell you how you can do it.
How to Measure CTR with Google Search Console
You may be wondering what tool you can use to measure your CTR and see all the variables that can help you improve this percentage, the answer is Google Search Console.
The versatility of this tool allows you to use filters and investigate traffic information on your site from the general to the most specific .
Google Search Console allows you to see the search queries that lead to your site, see total clicks and impressions, CTR of course, see results by page to evaluate each post and your average position in the SERP.
You will be able to receive information about the performance of your posts, sorted by the number of impressions they have received, which ones have the greatest visibility and which ones have the lowest CTR so you know where you should start optimizing.
So what should you do to increase the CTR on your page? Keep reading…
6 steps to increase your page's CTR
These steps will help you improve your click-through rate, considering that you want to attract specific audiences to your content.