When we talked about virtual reality a few years ago, it seemed like a distant and uncertain issue for most organizations, as if it were something inaccessible. However, that has changed and it is one of the marketing trends for 2017.
We are talking about new ways of consuming content in the best style of a science fiction area code philippines mobile movie, we will see how it works but we cannot deny that on paper it looks really interesting.
Facebook announced a few months ago its integration with the Oculus platform to offer the 3D experience without the user having to leave the social network.
Smaller companies with more modest budgets probably won't be able to jump on the bandwagon right away, but it's certainly something we'll be hearing about and experiencing in 2017.
Better Content Measurement
According to the 2nd Content Marketing Study of Latin America and Spain , one of the main challenges for teams in charge of Content Marketing will be to improve the measurement of content effectiveness.
Being able to calculate the ROI of your content is closely linked to developing a strategy. Without it, it is difficult to measure results and therefore the effectiveness of your actions in this area.
The more effective your content and inbound marketing strategy is, the more valued your work will be, which will translate into larger budget allocations to continue developing them in the company.
Email is still alive
Email marketing remains the second most effective vehicle for conversions in eCommerce businesses.
Although it has lost ground to other ways of attracting users' attention, such as social networks, the truth is that it continues to be highly relevant to Inbound Marketing strategies .
If you didn't adopt an email marketing automation tool in your processes in 2016 , it's time to consider it because it is one of the marketing trends that will continue in 2017.
There are several points you should consider when defining your strategy in this regard: Many emails are opened on mobile devices, so they must have a responsive design.
Your strategy must have interactive elements to add to the experience of users who receive your communications via email.
Integrated Instant Messaging
According to Hubspot , brands should integrate instant messaging platforms into their strategies as a valuable communication channel with their users.
Facebook Messenger and WhatsApp are two of the tools you could use to share valuable content and optimize the brand-consumer relationship.
The challenges that this trend brings are achieving an effective measurement of its results and offering valuable content without being invasive . Again: strategy before execution.