The tools used to measure audience metrics not only help in understanding the behavior of this audience, but also help the company itself to better direct its sales results.
In 2022, Nielsen carried out a study which revealed that there is a great force involving the target audience and the ROI campaign , a metric used to measure results achieved with digital marketing actions.
ROI (Return on Investment) can indicate profit or loss depending on the success of a given investment. This conclusion is drawn from a calculation that divides the value acquired by subtracting revenue from cost by the cost itself and multiplies everything by 100.
The paid media campaigns that reach their target audience the most are those that deliver the best phone number list philippines sales results, that is, they show a better ROI than those that do not reach the expected audience as much.
It is important to deliver the right ad at the right time for the campaign to achieve the expected success, thus highlighting why you need to know your audience and know how to correctly measure your metrics.
The importance of real time
Still based on the Nielsen study, we emphasize that brands need to see the importance of measurement tools that involve all platforms and devices on which their users can find and interact with them, as well as those that provide real-time metrics.
By having knowledge of these metrics, it is possible to make better use of potential opportunities and understand the impact of campaigns from the beginning.
Did you know that MATH MKT has an attribution model that meets these needs? Media Mix Modeling shows which channels are most present in conversions, making it easier for the brand to decide where to invest more resources.
Talk to our team of MATH MKT professionals and find out how to achieve success for your company.
Having a suitable attribution model to help your company in this area can help you better measure conversions and spending, and may even recover potential expenses.
MATH's MMM recovered R$200,000 in potential earnings for Brazil's leading vehicle finance company! Learn more about this case by clicking here .