Pro-quality strategy - How to improve your business?

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In a quality strategy, quality is the key factor that links the various aspects of a company's activities. On the one hand, it may seem like a fairly obvious concept, but in reality, due to its multidimensionality, problems can arise when interpreting it correctly. In the strategic (market) dimension, quality refers to a set of characteristics that distinguish a product/service from its competitors (for example, a good that has a higher quality than its counterpart is usually better perceived by a potential customer and therefore has a greater chance of increasing its market share).

From the customer's point of view, quality is the code phone number philippines fulfillment of their requirements and the suitability of use of the product in question. In a broader context, it is also important to maintain quality in relations with shareholders, employees and the community. This fits with the vision of corporate social responsibility.

A quality strategy is comprehensive in nature. This means that many factors must be taken into account during its development, which are divided into internal and external factors. Internal factors include research, production, marketing and management capabilities. External factors include contacts with the aforementioned stakeholders and the company's environment (e.g. globalization, technical progress, trends, ecology). In addition, quality must be visible at all levels of the company's operations.



Since the implementation of the new strategy is multifaceted and the company culture is expected to be transformed, it is necessary to involve employees at all levels. It is therefore important to motivate and sensitize the team to improve its skills and actively participate in the implementation of the transformations envisaged in the plan undertaken. Mass training of employees can be a useful tool for this.