In the end, if they are not the direct protagonists of your storytelling , at least let them be real people with whom they can identify.
An example that I really like is the shoe brand TOMS. Its creator, Blake Mycoskie, has been responsible for making the story behind the shoes known.
https://www.youtube.com/watch?v=F1vjTlNumu8
The brand stands out for its social responsibility project One for One, in which for every pair of shoes sold, a child in need also receives one. It is undoubtedly an emotional and inspiring message.
Brand users feel part of that story because they know that with their purchase they are helping others. And that is worth sharing, isn't it?
It's all about the content
Spend all the time you need defining the content of your storytelling , remember that in terms of branding we could be talking about your company's masterpiece.
Think of it as a piece of art, it's not an exaggeration. Forget sales, numbers and marketing phrases for a moment.
Activate your sensitivity, your emotion and your desire to inspire others. Gather your creative team to write the beginning, middle and end of your story.
Once you have your script, think about the most appropriate content formats to deliver it.
Choose the platforms that best suit you and don't hesitate to use your social media profiles to share it with all your followers and theirs. If the content is good, your storytelling is good.
Some storytelling formulas that have worked before and that you can adapt to your brand are: telling mexico number for whatsapp the story of the business idea or the founder of the company, these are usually very inspiring stories of overcoming and entrepreneurship.
Think about the vision, mission, values of the organization and how you can turn that essence into an interesting story for your audience. Note: without being corporate.
In any case, look at the human side of your organization, its workers and the little stories. If you look carefully, you will surely find treasures that will surprise you.
“Vale” by Estrella Damm
Branded content can be an excellent tool for developing storytelling.
It greatly represents the communication of a company's values without directly selling its attributes or products.
In the example of this beer brand you can see it clearly: The product is present throughout the audiovisual, although the story does not revolve around it, it appeals to emotions and is easy to identify with (if not yourself, at least some of your friends).
Humans of New York
This is one of my favorite examples of storytelling, particularly on social media.
This should be the inspiration and the goal that we should set ourselves when we want to make an impact through stories.
The project began when Brandon Stanton decided to photograph 10,000 New Yorkers and began to accompany the photos with short interviews with the subjects.
The result has been wonderful because the stories, simple at first glance, deep down contain universal messages with which the audience has connected.