Pros and cons of viral marketing

[samiaseo222]

The first of the great advantages of viral campaigns is their low cost. The creators of the action incur expenses to create material that is intended to be so attractive that consumers themselves will take care of its dissemination. Other important positive aspects of such actions are the possibility of achieving a huge reach and the effectiveness of the message. Why are these initiatives effective?

The survey conducted by IRCenter shows that Poles mainly trust recommendations from friends - this was the answer given by 64% of respondents. In contrast, only 31% of respondents trust TV total oil and gas company canada whatsapp number commercials and 27% trust newspaper articles. A successful viral campaign can have a long-lasting effect and help build a positive brand image. For example, we mention a slogan that Poles have been using for almost 30 years. Are there any disadvantages to this type of activity? Certainly, one of them is the difficulty of preparing an effective viral campaign.



You need a lot of experience and good planning to make the material successful. The best service for adding and promoting video material is YouTube, which has almost 2 billion users worldwide. Productions posted there are shared by Internet users on Facebook or Twitter and other social networks. The problem, however, is that a report published by Pex, which compiles data collected in 2019, shows that more than 90% of YouTube videos do not even reach 1,000 views.

Viral marketing: is it worth it?

We can only answer this question in the affirmative, and the scale of your business or industry does not matter. Keep in mind, however, that creating valuable material to ensure a viral effect is a major challenge.