In fact, email marketing can be of great value to your brand. However, with so many marketers trying to launch a successful email marketing campaign, it should come as no surprise that some campaigns fail.
The good news is that you can learn from other people's mistakes. Knowing the biggest email marketing fails will help you create your own flawless email campaign.
The 5 Biggest Email Marketing Campaigns That Fail
In the world of email marketing, mistakes and blunders happen qatar mobile number example the time. Knowing the most common email marketing mistakes will help you take steps to prevent these same errors from ruining your campaign.
1. Dear [username]
Several studies show that personalized experiences are important. In fact, 74% of consumers say that marketing personalization influences their decision to open and read emails.
As a customer who expects personalized treatment, is there anything more heartwarming than receiving an email that starts with “Dear [username]”? Failing to include a personalization token is a common mistake in email marketing that negatively impacts customer experience.
Since personalization testing requires additional efforts, this crucial step is often overlooked. As a result, businesses continue to flood customers’ inboxes with emails that have a blank or incorrect personalization token.
Email marketers can learn a lesson from this email example. In this case, failed personalization speaks louder than words.
Source: Theo Chung
Source: Theo Chung
How to avoid this failure?
Broken customization happens all the time and the good news is there is something you can do about it.
Testing your personalization is a vital step in the overall email quality assurance process. While personalization testing varies across different email providers, this step should not be overlooked.