It simply wouldn't be smart not to implement social media into your digital marketing strategy. The key is to find the best platforms for your target audience.
So just because Facebook has the largest user base at 2.2 billion monthly active users , this doesn't mean it's the only network you should use.
But what's more important than the numbers are mobile number lookup philippines results. About 71% of consumers say they are more likely to recommend a brand they have a good experience with on social media services.
Another key finding is that in 2015, Facebook influenced 52% of online and offline consumer purchases.
To get the most out of your social media marketing, you need to have a solid strategy. If you don't consistently post valuable content, your competition will outpace you.
But who has time to plan and execute a social media marketing strategy? This is where social media management platforms come in handy.
Let’s review 10 of the social media monitoring and management tools you should be using today.
1. Hootsuite
HootSuite
We can't create a list of the top social media management tools without including Hootsuite. This is one of the oldest platforms on the market (it's been around since 2008). However, it's still very relevant in today's highly social world.
With this platform, you will be able to perform all the essential tasks required to run an effective social media marketing campaign. For example, you can upload multiple posts at once on multiple platforms.
There is also an auto-publishing feature to ensure your posts are published on time. One downside is that it doesn't have an auto-recycle feature that republishes content for you.
There is also a social giveaway tool that you can use to create contests on social media. Then there are integrations for the RSS feature that you can use to add tools like eClincher.
And since engagement is vital to any social media plan, Hootsuite comes with a social inbox that lets you see all user engagement on content posted across all of your social media profiles.
This way, you can engage with users from one dashboard instead of having to log in and verify every social media account you have. You can use Hootsuite on platforms like Facebook, LinkedIn, WordPress, Twitter, YouTube, and Instagram.
Pricing starts at $19/month for one user (10 profiles). You can upgrade to 3 users (20 profiles) for $99/month and 5 users (35 profiles) for $599/year. All come with unlimited posting.
2. Sendible
enviable
If you run a marketing agency, then tools like Sendible are a great tool to have. This platform comes with several valuable features.
For example, it comes with a CRM feature that works like eClincher and Sprout Social. One feature it has is a smart queue, which allows you to create automated posts. And unlike Hootsuite, you can repeat or republish certain posts.
Then there is a recommendation tool that shows you the best performing posts. These are the posts you want to recycle using the Smart Queue tool.
While it doesn't have an influencer search tool, it does allow you to treat the people you interact with as potential customers. You can view conversation history and gather key details to insert into your CRM tool.
Its client management support is noteworthy because it comes with its own dashboard for each client. This platform supports multiple social media sites and tools including Twitter, YouTube, Google Analytics, Google+, Facebook, and LinkedIn.
Pricing starts at $29/month for 1 user (12 services and no reports), $99/month for 3 users (48 services and 6 reports), $199/month for 7 users (105 services, 35 reports, and unlimited scheduling), and $299/month for 12 users (192 services, 60 reports, and unlimited scheduling).