However, the data never lies and says that content marketing works , if you do it right. The first part of an effective content marketing strategy is writing quality content that engages and converts. Here’s a quick overview of my own process that I use to write content that readers love.
Base your article on proper research
Unless you are writing about a topic that only you philippines email address list about, you will need to use some sources in your writing. The difference between a good and a great article is often research.
Once you know the topic you're writing about, do some basic research. Do a Google search and look at the results on the first few pages. Open the pages and read them; here are some things to pay attention to.
– Is the content based on adequate research?
– Who is the authority behind the posts?
– Does the article present facts or is it tinged with emotion?
– Is the writing biased or objective?
– Do you cite relevant, high-authority websites?
– How recent is the article and the data it is based on?
There are a variety of other factors to rely on, but this should get you started. If most of the content that ranks well isn't well researched, that's both good news and bad news . The good news is that you can do better. The bad news is that you'll have to do extensive research on your own to find something better.
When I write and research for my own articles, I always try to reference relevant, high-quality sources. However, don't fill your article with links, because...
It will make you look like you don't have an opinion of your own.
It must not be very good for SEO
I tend to write mostly about marketing, so when I need some sources, I turn to well-known names like Kissmetrics, SearchEngineJournal, AdEspresso, Neil Patel, Hubspot, and others. If you're writing about a topic you're not familiar with, don't worry.
Once you find the article you want to reference and you’re unsure whether you should use the link or not, do some more research. First, take a look at other articles on the website – do they seem credible? Second, run the main website through an SEO research tool like Moz, Ahrefs , or SEMRush , to see what other websites point to it.
hubspot1
Moz
If there are a lot of links to the site, it's probably a relevant resource. Ahrefs and SEMRush are tools you have to pay for, but you can use the Moz OSE tool for free.
Finally, make sure that the data you are referring to is recent. For example, an article on the state of the labor market in 2018 needs unemployment rate data from 2018, not 2004.