Content Marketing or Google Ads? Where should I invest?
Posted: Mon Dec 23, 2024 4:37 am
When we talk about digital marketing, many strategies come to mind. For each objective, a specific strategy.
Today we are going to talk a little more about content marketing and Google Ads .
In short, for you to understand, content marketing involves the entire process of the consumer's purchasing journey. In addition, it also deals with the relationship and education of customers about what you sell.
Google Ads, on the other hand, is a tool that is more focused on buy phone number database sales. Instead of investing in content, we invest in sponsored links. Now that you know the simple definition of each one, let's better understand how each one works and what benefits they bring to your company.
Content Marketing
Content marketing is a strategy responsible for increasing your brand awareness, improving customer engagement, encouraging greater interactions online, and generating sales and leads.
This is an organic strategy, meaning there is no payment for any content to gain relevance and achieve the objectives. The only way to achieve this is through quality and relevant content, which leads to other optimization mechanisms to rank well on the internet.
Another well-known function of content marketing is to use strategies to “educate” the market. Yes! You read that right. Often, the customer doesn’t understand what your product is for and doesn’t even know whether they need it or not.
Therefore, content marketing can explain your products and services, as well as any other subject that involves the universe in which your company operates.
Leads, in turn, are an opportunity for you to win new customers through personal data, such as email addresses obtained during a content exchange! A good strategy, don't you agree?
How to apply content marketing?
The content you promote here is personalized and needs to provide relevant information to your audience. Otherwise, you won’t be fulfilling your purpose.
With this content you attract, engage and generate value for your audience and this audience will create a positive perception of your company, remembering it whenever it is relevant.
This strategy is part of another, Inbound Marketing, which aims to capture the customer's interest without interrupting them or being invasive in any way.
So, if you are thinking about investing in content marketing, we can tell you that it is a good path to follow. To do this, your planning must include:
Today we are going to talk a little more about content marketing and Google Ads .
In short, for you to understand, content marketing involves the entire process of the consumer's purchasing journey. In addition, it also deals with the relationship and education of customers about what you sell.
Google Ads, on the other hand, is a tool that is more focused on buy phone number database sales. Instead of investing in content, we invest in sponsored links. Now that you know the simple definition of each one, let's better understand how each one works and what benefits they bring to your company.
Content Marketing
Content marketing is a strategy responsible for increasing your brand awareness, improving customer engagement, encouraging greater interactions online, and generating sales and leads.
This is an organic strategy, meaning there is no payment for any content to gain relevance and achieve the objectives. The only way to achieve this is through quality and relevant content, which leads to other optimization mechanisms to rank well on the internet.
Another well-known function of content marketing is to use strategies to “educate” the market. Yes! You read that right. Often, the customer doesn’t understand what your product is for and doesn’t even know whether they need it or not.
Therefore, content marketing can explain your products and services, as well as any other subject that involves the universe in which your company operates.
Leads, in turn, are an opportunity for you to win new customers through personal data, such as email addresses obtained during a content exchange! A good strategy, don't you agree?
How to apply content marketing?
The content you promote here is personalized and needs to provide relevant information to your audience. Otherwise, you won’t be fulfilling your purpose.
With this content you attract, engage and generate value for your audience and this audience will create a positive perception of your company, remembering it whenever it is relevant.
This strategy is part of another, Inbound Marketing, which aims to capture the customer's interest without interrupting them or being invasive in any way.
So, if you are thinking about investing in content marketing, we can tell you that it is a good path to follow. To do this, your planning must include: