Retention phase
Posted: Mon Dec 23, 2024 4:37 am
SaaS marketing is not exempt from seeing its customers leave exactly the same as with any other product or service.
At this stage, it is important to maximize the use of the application or platform, so that the user takes full advantage of the potential of what they have purchased.
At SEMrush they know what it means to have an extensive suite that covers a wide range of user types and many tools.
The concern that users make the most of the tool is a constant and that is why they create campaigns like the one you see below.
By the way, if you click on the image you can access the game.
Personally, I love campaigns that help us discover different aspects of SEMrush, a dubai number for whatsapp lthough the Halloween 2018 campaign is one that sticks in my memory.
I loved it!
And it helped me learn about aspects of the platform that I had never used before, opening my mind to integrate tasks into it that until then I had been doing with other applications.
Marketing Strategies for SaaS
There are thousands of recommendations from the best digital marketing that we could apply to SaaS marketing, but I'm going to list just a few so as not to saturate your mind.
Design a recruitment campaign aligned with the sales strategy
Many of the efforts of companies that market SaaS products focus solely and exclusively on attracting customers.
The forecasts for new accounts or registered users are very good and are the first step towards closing payment plans, no one doubts that.
However, we must not forget that account monitoring is key.
Without proper monitoring and with the saturation in the market, it is becoming urgent to consider following a scheme similar to this:
Welcome new users with automated email chains .
If there is no activity on the account, design a series of reminders to get them to start using the app/platform.
If your product is big enough, be sure to ask for a phone number and make follow-up calls.
Offers demos and training sessions for new users.
Follow your most active users by offering discounts and promotions to encourage them to upgrade their subscription or expand their current plans.
At this stage, it is important to maximize the use of the application or platform, so that the user takes full advantage of the potential of what they have purchased.
At SEMrush they know what it means to have an extensive suite that covers a wide range of user types and many tools.
The concern that users make the most of the tool is a constant and that is why they create campaigns like the one you see below.
By the way, if you click on the image you can access the game.
Personally, I love campaigns that help us discover different aspects of SEMrush, a dubai number for whatsapp lthough the Halloween 2018 campaign is one that sticks in my memory.
I loved it!
And it helped me learn about aspects of the platform that I had never used before, opening my mind to integrate tasks into it that until then I had been doing with other applications.
Marketing Strategies for SaaS
There are thousands of recommendations from the best digital marketing that we could apply to SaaS marketing, but I'm going to list just a few so as not to saturate your mind.
Design a recruitment campaign aligned with the sales strategy
Many of the efforts of companies that market SaaS products focus solely and exclusively on attracting customers.
The forecasts for new accounts or registered users are very good and are the first step towards closing payment plans, no one doubts that.
However, we must not forget that account monitoring is key.
Without proper monitoring and with the saturation in the market, it is becoming urgent to consider following a scheme similar to this:
Welcome new users with automated email chains .
If there is no activity on the account, design a series of reminders to get them to start using the app/platform.
If your product is big enough, be sure to ask for a phone number and make follow-up calls.
Offers demos and training sessions for new users.
Follow your most active users by offering discounts and promotions to encourage them to upgrade their subscription or expand their current plans.