Is your brand noticed on social media?

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You probably have a social media account, right? It doesn't matter if it's Facebook, Instagram, YouTube or Twitter. If you don't, someone you know is definitely an account holder!

We say this because Brazil currently has around 120 million active internet users and 83% of people who are online access some social network daily. These media are proving to be great channels of communication with customers.

Furthermore, consumers use social networks to search for companies buy phone number database malaysia check out their work. Imagine if you weren’t on any of them? You’d definitely miss out!

Many companies have already realized the importance of connecting to social media to reach their audience. If you are one of them, congratulations! You are on the right track!

But is your brand noticed?

The big question is: I already have social media accounts, but am I really being noticed or am I still doing something wrong?

First, you need to think about what content you publish on social media. Is it relevant and does it bring meaning and value to the public? To answer this question, think about the following:

Do you post content that will help your audience at some point or do you post random content that will make no difference to the company and your relationship with the customer?

Well, it’s not enough to just be present. You need to create valuable content so that you are recognized!

“A brand is the space you occupy in someone’s mind” – Anita Roddick

And how do I do that?

What is the main function of social media? Some would say it is to share your daily life with friends and colleagues. True, but more than that, social media creates relationships .

It would be no different with brands. More than ever, they have a great chance to interact with customers in an interactive and fun way. Let's say then that this would be the first step towards recognition.

Next, we need to think about the positioning of your brand on social media. As we said above, it is essential that you post value-add content!

In addition to being a great communication channel with customers, social networks are used by Digital Marketing as a strategy to sell more, create a brand identity and win over the public.

In addition, marketing can segment the audience through these channels, thus knowing what content to create and what type of language it needs to have to make more sense to a specific audience.

Assuming you’ve taken off on social media and achieved recognition, chances are your results will be positive. However, no matter how perfect everything is, there will always be some content that didn’t do so well.