Conversational marketing: what it is and examples that support it
Posted: Mon Dec 23, 2024 4:44 am
Are you already using conversational marketing to win and retain customers?
In 1999 Fredrick Levine, Christopher Locke, Doc Searls and David Weinberger created the Cluetrain Manifesto.
There were 95 conclusions about the 2.0 market and this would be one of its most famous statements:
Markets are conversations.
Today, 20 years later, conversations are still relevant but take on a new dimension with the type of marketing that is the subject of this article.
What is conversational marketing?
Conversational marketing is based on real-time conversations, using personalized messaging and intelligent chatbots on websites or social networks to make the conversion process more efficient, interactive and human.
We (almost) all like to chat.
This is true even when we talk about the relationship between brand and customers.
Feeling that there is someone else behind the keyboard who is willing to listen to our needs and give us an answer can make the difference when deciding on a product or service.
Conversational marketing is based on this principle and to understand its importance and the evolution it has experienced to date, we must take into account:
Consumers
With the boom of social media first, and more recently with the evolution of chats and artificial intelligence, consumers are increasingly demanding and impatient.
They prioritize immediate, two-way communication.
No more leaving impersonal messages and receiving responses several days later.
The competition
There are more and more products and services in a market that, thanks to the Internet, dubai phone number list has more blurred borders.
If you want to be competitive in this scenario, you need to be fast and agile.
The one who is present to talk at the right time is the one who has the best chance of making a sale.
Technology
Neither the idea of conversations nor chats are new, not even the idea of chatbots.
But technological advances allow for more and more integrations and functionalities in platforms, and these in turn become easier for users to use.
In this environment, conversational marketing is changing what we have been doing until recently in digital marketing.
It is no longer enough to talk.
In 1999 Fredrick Levine, Christopher Locke, Doc Searls and David Weinberger created the Cluetrain Manifesto.
There were 95 conclusions about the 2.0 market and this would be one of its most famous statements:
Markets are conversations.
Today, 20 years later, conversations are still relevant but take on a new dimension with the type of marketing that is the subject of this article.
What is conversational marketing?
Conversational marketing is based on real-time conversations, using personalized messaging and intelligent chatbots on websites or social networks to make the conversion process more efficient, interactive and human.
We (almost) all like to chat.
This is true even when we talk about the relationship between brand and customers.
Feeling that there is someone else behind the keyboard who is willing to listen to our needs and give us an answer can make the difference when deciding on a product or service.
Conversational marketing is based on this principle and to understand its importance and the evolution it has experienced to date, we must take into account:
Consumers
With the boom of social media first, and more recently with the evolution of chats and artificial intelligence, consumers are increasingly demanding and impatient.
They prioritize immediate, two-way communication.
No more leaving impersonal messages and receiving responses several days later.
The competition
There are more and more products and services in a market that, thanks to the Internet, dubai phone number list has more blurred borders.
If you want to be competitive in this scenario, you need to be fast and agile.
The one who is present to talk at the right time is the one who has the best chance of making a sale.
Technology
Neither the idea of conversations nor chats are new, not even the idea of chatbots.
But technological advances allow for more and more integrations and functionalities in platforms, and these in turn become easier for users to use.
In this environment, conversational marketing is changing what we have been doing until recently in digital marketing.
It is no longer enough to talk.