Managing customers who have applied
Posted: Wed Jan 29, 2025 9:31 am
" Design example 3: Guidance for seminar participation This is an example of a company that holds seminars for BtoB companies. The purpose of using step emails here is to have people who download the white paper apply for the seminar. Starting from the date the white paper was downloaded, set up the step emails as shown below. <Example of step email settings for seminar participation> On the day of white paper download: Thank you for downloading the white paper After 3 business days: Provide know-how articles related to the white paper After 7 business days: Another white paper will be provided.
14 business days later: Send information about the seminar iceland telegram database The day before the seminar: Remind participants and provide further information about the seminar * Related to the downloaded white paper Tools required for step email operations There are three main tools used when operating step emails: email distribution systems, MA, and CRM. We will introduce the features of each tool. Email delivery system An email distribution system is a useful tool for automatically distributing emails, with features such as scheduled email distribution and list management.
There are also products that support step emails, but they are more suitable for use in distributing email newsletters. MA MA (Marketing Automation) is a tool that originally supports marketing activities by streamlining tasks such as acquiring, nurturing, and selecting potential customers (leads). MA also has an email distribution function, allowing complex and detailed settings for email marketing. However, many of them are difficult to set up and operate, and it takes some getting used to to use them well.
14 business days later: Send information about the seminar iceland telegram database The day before the seminar: Remind participants and provide further information about the seminar * Related to the downloaded white paper Tools required for step email operations There are three main tools used when operating step emails: email distribution systems, MA, and CRM. We will introduce the features of each tool. Email delivery system An email distribution system is a useful tool for automatically distributing emails, with features such as scheduled email distribution and list management.
There are also products that support step emails, but they are more suitable for use in distributing email newsletters. MA MA (Marketing Automation) is a tool that originally supports marketing activities by streamlining tasks such as acquiring, nurturing, and selecting potential customers (leads). MA also has an email distribution function, allowing complex and detailed settings for email marketing. However, many of them are difficult to set up and operate, and it takes some getting used to to use them well.