We live in a time when more and more communication and collaboration is moving to the world of digital technologies. Digitalization allows consumers to be inundated with information and aware of all the options available to them, which makes it all the more difficult to retain loyal consumers.
Our environment has changed dramatically, it is much more complex, unstable and unpredictable. and it is still changing: it is much more complex. Events (economic crisis, pandemic...) have changed our daily lives in many elements.
Most consumers have started using completely new approaches. Readiness, flexibility, quick response, appropriate choice of media and the right way to communicate with consumers will be key to successful business operations in a competitive environment in the "new reality".
While technologies like artificial intelligence and data-driven marketing continue to evolve, the focus will be on people, not technology. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs.
1. User experience is important
With customers' expectations rising, their user experience is of crucial importance - in fact, it is becoming the most important factor in choosing a provider, overtaking the importance of price and brand.
Customers expect a comprehensive experience from the first spark of interest to post-sale nurturing.
Today, customers have more choice than ever before, so it is essential to provide an experience that will keep them coming back and sharing their impressions with others. It is the individual's well-being that significantly influences their loyalty, so managing this perception should be a primary goal of every organization.
Every company must first be aware of the fact that its face is its customer-facing team and assess whether there is room for improvement. The next step requires a well-thought-out strategy with clear goals, setting guidelines and criteria, and daily monitoring of performance. Analyzing results and adapting to new developments is also crucial.
Source: PwC Future of Customer Experience Survey 2017/18
2. Visual content
As much as 90% of the information that enters our brains is visual. The art of advertising is to attract the attention of an individual in a flood of information. Visual materials for social networks should be created based on the business model and marketing strategy.
Types of visual content on social media:
1. Graphics - Unique graphics and illustrations help to highlight content on social media.
2. Photos - Eye-catching photos are ideal for showcasing behind-the-scenes action or special events.
3. Videos - They allow for a quick and efficient overview of a large amount of information that the user can quickly consume.
4. Animations - Animations are a great way to grab your followers' attention or announce a new product or service that you will soon launch on the market.
5. Quotes - Motivational, inspirational, and socially critical quotes are widely circulated on social media and are an extremely popular way for users to express their views on the world. A company can use them to express its mission, values, and goals.
6. Graphical representation of data - Infographics, charts, diagrams, etc., are one of the best ways to present complex information in a simplified way.
Photo: Types of posts on social networks.
3. Customer desires - the key to their heart
When a customer is presented with two relatively identical products and has to decide which one to buy, one way to appeal to both the hearts and minds of your customers is to tailor your marketing to their needs . Make sure 100 nigeria phone number for whatsapp your marketing messages create a real connection between your brand and your target market.
You will touch hearts with your energy and unique story.
4. Using “chatbots”
A chatbot is an assistant that communicates with us via text messages, and a digital companion that is integrated into websites or applications and helps companies get closer to their users.
We manually feed the chatbot the most frequently asked questions and write algorithms that help it understand the questions and provide what is known as “soft matching.” People usually ask the same questions in multiple ways, so it’s hard to get the answer wrong.
A chatbot can do many things better than you can. Automating some processes will allow you to be more efficient and thus more competitive in the market.
The most significant advantages are:
Save time and money
We acquire potential customers
Helps your users make better decisions
Provide “after-hours” support
It is fun and exciting for the user
5. Marketing strategy transformation
Marketing is becoming increasingly complex. To succeed, you will need to think bigger. All actions will need to be linked to the business's overall business purpose. Your marketing goals and objectives must align with your company's overall goals.
By transforming your marketing strategy, you can improve customer service and experience, increase brand awareness and reputation, and ultimately increase revenue and profits.
Your brand , company reputation, customer relationships, and overall customer experience should be aligned in every aspect of your business.
6. Push notifications
Push notifications, as a digital marketing trend, are emerging for two reasons.
First, the field of email marketing is becoming so saturated that it is increasingly difficult to establish a genuine connection with your audience through this channel.
Second, people are increasingly using mobile phones for all kinds of online activities - including brand research and online shopping.
Push notifications are an effective way to communicate, let's take a look at some statistics on their use:
60% of app users choose to receive push notifications
70% of users find push notifications useful
52% of users expect relevant information and offers from push notifications
40% of users react to a push notification within the first hour
8% of users completely ignore push notifications
53% of users share their location
7. Use search engine optimization (SEO) to increase conversions
Simply creating quality content is not enough to attract potential customers to your website and convince them to buy your products or services. As a result, SEO optimization will continue to be one of the trends shaping marketing content in 2023.
By creating SEO-optimized content, you can increase your brand's website ranking on search engine results pages. This makes it easier for potential customers searching for your products and services to find you...
8. Selling through social media
In 2023, social media sales will continue to grow as consumers maintain digital habits and online and brick-and-mortar retailers adjust to the post-coronavirus reality.
Integrating e-commerce with social media can bring many benefits. It allows customers to search for brands through social media and find products they wouldn't normally search for on an online store's pages.
9. Voice search
Voice search is on the rise. We're not just directing our search queries to smart speakers, but also to our smartphones. And if this trend continues, it's very likely that in the future we'll also be optimizing websites for voice search.
Voice search is a voice recognition technology that allows users to perform searches by speaking directly into their devices.
Overall, Google voice search has grown significantly over the past few years, so incorporating voice search into your digital marketing strategy will be essential in the future.
10. Virtual Reality (VR)
Virtual reality is another trend to consider. In the past few years, we have already seen major advances in artificial intelligence and a huge increase in the number of companies using AI-powered technology and automation.
11. Video content
Videos have been the favorite form of content for users of various social networks in recent years, and as many as 85% want to see more video content from companies, and 75% of users would prefer video to text as a form of product education.
Most marketers believe in the impact video has on potential and existing customers, and 87% of them predict that they will use at least one piece of video content in their strategies this year.
If you post a video on your Facebook business profile, it will reach 135% more users organically (unpaid) than if you post a photo, and your LinkedIn video will receive three times more user responses on average than a text post.
Google will also reward you well for using video on your website, namely, the likelihood that your website will appear on the first page of search results is 53 times greater, and you can increase organic traffic to your website by as much as 41%.
14 marketing trends that will shape 2023
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