How to do neuromarketing - Attention-Retention Curve

[Irfanabdulla1111]

This sounds very selfish, but what I mean is that if I don't " see myself in the situation" it is not for me.

If the messages do not land in my reality, they do not identify me.

That is why the “problem-solving” approach is important.

I give you the example of the LinkedIn extract of my friend and Headhunting professional Almudena Cañizares .

Almudena helps people find work and refocus their careers.

If you go to the excerpt (About) you will see how it goes directly to solving the problem of people who find themselves in that situation.

There are no flourishes about how good it is, -which it is!!

Rather, it focuses on providing concrete and tangible solutions to people's problems ( pains ).

This makes the person with the problem feel identified.


How to do neuromarketing - LinkedIn excerpt focused on the "ME"
Law of the beginning and the end
You all know that the attention-retention curve shows how people remember messages received at the beginning, lose attention as a certain time passes and then can regain attention at the end.



Put another way, and as psychologists do, it is what they call, on the one hand, the primacy effect, a cognitive bias according to which people tend to remember more and better the information that has been presented to them first, while they tend to forget the information perceived later and, on the other hand, the recency effect , which is exactly the opposite effect: the information that we perceive as last is easier to remember than that which precedes it.

For practical purposes, what we need to do is repeat the key messages at the beginning and at the end.

Whether in a presentation | webinar on a specific topic, or on a landing page to dutch cell phone number collect leads (benefit-oriented messages), wherever.

Emotion
If there is no emotion, there is no adrenaline that is worth it.

Emotions produce Adrenaline and Dopamine .

The duration of memories depends on the dose of adrenaline.

Memory somehow responds to the equation of emotion by repetition.

The important thing about your messages is that they are remembered and this depends on the impact received in the Reptilian Brain.