Best gastromarketing strategies for restaurants in Chile

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[*]Apply gastromarketing to your restaurant by offering personalized experiences, collaborating with influencers and attracting customers. Read more.

Gastromarketing, a discipline that combines gastronomy with advanced marketing techniques, has established itself as an essential tool for restaurants seeking to make a difference in their industry, as it allows them to influence customer choices and, therefore, their brand's sales figures.

But how does this trend actually work and how can restaurants implement it? The answers to these and other questions will be explained in this article by Paxzu !

What is gastromarketing?
It is a marketing strategy that focuses on creating unique and attractive gastronomic experiences for customers. The ideal thing in this strategy is to go beyond the promotion of dishes or drinks to focus on:

- Establish a deep bond between the brand and the customer, generating positive memories and experiences associated with food.

- Differentiate yourself from the competition by standing out by offering a unique value proposition.

- Increase sales and loyalty by creating memorable experiences.

To achieve these objectives, gastromarketing is based on the following elements:

The dining experience: Everything surrounding the meal, from presentation to ambiance, must be carefully designed to create a complete sensory experience.

Branding: Your brand’s visual identity and values ​​should be reflected in every aspect of your business, from menu design to customer service.

Communication: storytelling, the use of social media and other communication tools are essential to tell the brand's story and connect with the public.

Technology: Digital tools can enhance the customer experience, from online reservations to interactive menus.

The importance of gastromarketing for restaurants
Gastromarketing has become a powerful tool for restaurants that want to stand out in a highly números de chile competitive market. By focusing on all senses and not just taste, this strategy contributes to:

1. Improve customer experience
Gastromarketing is not just about the taste of the dishes, but about the entire customer experience. A study conducted by Cornell University revealed that restaurant ambiance, such as lighting and music, can increase customer satisfaction by up to 30%. This translates into happier diners and, therefore, a greater likelihood of them returning.

2. Increase your sales
According to a report by the National Restaurant Association , restaurants that implement gastromarketing techniques, such as strategic menu placement and creating customized menus, have seen an increase in their sales figures by 15% to 20%. This is because gastromarketing does not just sell a dish, but an entire dining experience.

3. Promote customer loyalty
Using sensory techniques, such as scent marketing, can increase loyalty. A study by the University of Chicago found that the aroma of specific foods, such as freshly baked bread, can increase customer loyalty by 23%. These types of sensory strategies create an emotional connection with the customer, which increases the likelihood that they will choose your restaurant over the competition.

4. Increase visibility and brand recognition
The implementation of well-structured gastromarketing campaigns can significantly increase the visibility of a restaurant. This is because gastromarketing not only attracts new customers, but also reinforces the brand image, positioning it as a reference point in the minds of consumers.

Best gastromarketing strategies for restaurants in Chile
From personalizing digital marketing to creating unique experiences and using influencers, below we share the best gastromarketing tactics to attract and retain diners:

to. Personalized digital marketing
Using digital marketing tools to segment customers and offer them personalized experiences is an effective strategy. According to a study by McKinsey & Company , personalized digital marketing campaigns can increase customer loyalty by 20% and improve conversion rates by 15%.

In Chile, platforms like Facebook and Instagram are popular among diners, making them ideal channels for launching personalized campaigns that highlight a restaurant's unique culinary offering.

b. Use of gastronomic influencers
The power of influencers today is undeniable. A Nielsen report revealed that 70% of consumers trust recommendations from influencers more than traditional advertising. In Chile, the use of micro-influencers, those with a smaller, but highly engaged audience, has proven to be especially effective in attracting a specific target audience.

c. Creating unique gastronomic experiences
The Chilean market values ​​authenticity and unique experiences. Incorporating elements such as themed menus, tasting nights or exclusive culinary events can attract a broader and more differentiated audience. For example, an Eventbrite study showed that 78% of millennials prefer to spend their money on experiences rather than products, which underscores the importance of offering more than just a meal.

d. Sensory marketing
Sensory marketing, which includes the use of scents, music, and décor, can influence customer perception and behavior. From choosing music that resonates with the ambiance of the venue to using specific scents that evoke positive emotions, this digital marketing strategy for restaurants is key to setting a brand apart from the competition.

e. Paid advertising on digital platforms
Advertising on Google Ads and social media is an effective strategy to reach a specific audience. With the possibility of segmenting by location, age, interests and behavior, restaurants in Chile can direct their ads to the most relevant potential customers. According to an analysis by Think with Google , restaurants that invest in digital advertising experience a 20% increase in online reservations and orders.

How to implement these strategies in a restaurant?
The implementation of these digital marketing strategies for restaurants in Chile requires not only market knowledge, but also a systematic and creative approach that allows you to maximize results. And it is in this context where Paxzu can help you.

Our digital marketing agency is the ideal solution for those restaurants looking to implement various gastromarketing strategies from the digital perspective. Our agency has a specialized team that can help design and implement effective social media campaigns, manage collaborations with influencers, develop engaging content that resonates with the target audience, among many other options.

By hiring Paxzu 's digital marketing services , restaurants can focus on what they do best: delivering exceptional dining experiences, while we take care of boosting their digital presence and market growth. Are you interested in maximizing your brand's reach and sales? Contact us now!