Management is one of the major components of successful leadership. This is because it allows for control, organization, monitoring and predictability of the team's actions . In the real estate market, sales management is by far the most famous. After all, without it, the long-awaited deal closing does not happen.
If we usually associate the real estate sector with the buy smart number of dreams, we can say that sales management, then, is the bridge between dream and reality .
Since it is so important to generate organic and scalable growth, it is to be expected that sales management will always need to be modernized. However, surprisingly, 40% of institutions still use traditional methods such as spreadsheets and others.
Given a scenario that seems to want to prevent the market from reaching the 21st century, how can you modernize your sales management and abandon spreadsheets?
Find out now!
What is sales management?
businessman holding arrow and growth chart of business financial and investment strategic planning
Sales management, which goes by similar names such as sales management or sales management, is the union of efforts to optimize the sales process. It:
Develop a sales force (creation of the sales team)
Coordinates sales operations (monitoring the sales journey)
Implements sales techniques (innovation in commercial approaches)
According to the AMA , American Marketing Association, sales management can also be defined as “the planning, direction, and control of selling, including recruitment, hiring, equipment, duties, directions, supervision, payments, and motivation for the sales force.”
What is the role of a sales manager in the real estate market?
The role of the manager is to supervise, lead and direct a series of processes. With sales management, things are very similar: the sales manager is the person who commands activities, makes decisions and ensures the assertiveness of each one of them.
Sales management: tips for those who want to get away from the spreadsheet
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