Display advertising: 2019 data according to Semrush study

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The Google Display Network is the largest, reaching 90% of all Internet users worldwide .

However, professionals often have doubts when using this part of the marketing platform.

If you're feeling a little intimidated or unsure of where to start, know that there's huge potential on this platform, so don't let uncertainty hold you back!

Your ads could be seen on over two million different sites and over 650,000 apps , which means you can follow and connect with your audience anywhere on the web, wherever they are.

Display advertising - GDN statistics and data

To help you answer some of the most common questions, SEMrush has compiled data from over 40 million impressions from the largest ecommerce advertisers on the Google Display Network (GDN) and 23 million impressions from ecommerce publishers on the network.

All of this data has been collected from our Display Advertising tool and is so fresh, it has been collected within the last three months.

As a result of this research, we have come up with a number of insights to help advertising specialists and e-commerce business owners use this network to their advantage, while making data-driven decisions that will translate into more leads, more sales and more profits.

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Research methodology
Wondering how exactly we compiled these numbers?

We've created a list of the top 61,462 GND advertisers and top 63,823 media outlets and broken them down by industry.

We used our Display Advertising tool and collected relevant data from the last three months email database france , then gave each of those individual domains a score from 1 to 100.

This score is based on internal algorithms that define how close the domain is to the industry in question.

When we say “ecommerce sites”, we are therefore talking about websites that use the display network to show ads and that also belong to the shopping niche.

This is a great category that many sites can fall into, so many of our readers will be able to take this data and apply it to their own campaigns.

Are you ready to take a look at some of this useful data? Here's what we found.