Ignoring the knock-on effect of strategies

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14. Expecting automatic involvement and commitment by all stakeholders
Even when a strategy is well-communicated, understood, and aligned across an organization, some stakeholders might be resistant to the idea behind the strategy or simply resistant to change.

When organizations implement major strategies, they tend to forget that these strategies might affect normal procedures in the organization. It is often the case that managers and employees get caught up in coping with the changes and ignore the ongoing implementation.

In addition, Candido and Santos (2019) found that it is often the case that barriers to strategy implementation are related. Their work has found that “the evidence gathered from the case study, strongly suggests t cell phone number lists hat the occurrence of an obstacle will probably generate another related impediment, which in turn may generate another and another, leading to a ‘coherent’ chain of obstacles, acting together and reinforcing each other” .

So, we can anticipate that when one of the barriers arises, more are likely to emerge. This can be due to the link between the barriers, or because of management failure.

Case Study - McDonald’s
McDonald's ordering app
A great example of a digital strategy causing chaos is the not-so-successful implementation of a new app.

The fast food giant introduced the app as part of a technology update to introduce a new menu and allow delivery and curbside pickup. However, the LA Times reported that its ‘Experience of the Future’ initiative resulted in employees handling more tasks (without pay raises or adequate staffing) resulting in people quitting their jobs.