Objective: Expand to new audiences

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You already have a certain amount of traffic coming to your website, but it's not enough: you need to reach new users.

Display campaigns are a great way to expose your products and services to new audiences.

These are the targeting options you can use to make your GDN campaign successful:

Demographic reach
This method also works for expanding to new audiences.

By developing custom ad creatives for these audiences (see the 'Ad creatives' section of the checklist) you can increase your CTR and conversion rate.

A hotel or car rental company, for example, can launch a campaign targeting couples planning their honeymoon, highlighting some special offers that may interest them.

Interest segmentation
This is an excellent tactic if you are targeting cold audiences that have a wide variety of demographics, but also have specific interests.

There may be very few people willing to spend €500 on a blender, but if you target users who are “foodies” you are likely to have a more successful campaign.

Audiences within the market
Even if you don't see your specific products listed in the category listings, you can still get creative.

If, for example, you see strollers but can't find a category they fit into, you can always target users who are searching for "baby and toddler food" and "baby diapers and hygiene products."

They are still your target audience and it is a good way to reach them indirectly.

Third party audiences
These lists should match your site's typical visitors or consumers.

To use third-party audiences, you need to work with a data provider.

It's easier when they integrate into Ads Manager (and you can make sure they're GDPR compliant), allowing them to automatically send you lists for you to review or reject.

Custom Intent Audiences (previously Keyword Audiences)
Custom intent audiences are relatively new and require you to select the exact keyword you want email database india to target with your campaign.

As you zoom in, you'll see your estimated audience size and demographic breakdown, helping you make sure you're on the right track.

Look alike / similar audiences
This is a great tactic to reach out to cold audience members who will have a higher chance of being interested in what your business has to offer.

However, keep in mind that lookalike audiences will not automatically generate the same results as a remarketing campaign, where users are already “warm” and have some sort of relationship with you.