Reputation management 6 reasons to monitor mentions

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Effective online reputation management requires observation, speed and proper data selection.

To succeed online, you need to listen to what your customers have to say, monitor what your competitors are doing, and predict where your industry is going.

While all of this may seem intimidating, tracking mentions is a quick way to achieve all of these goals.

In this article, you will see 6 reasons why you should monitor mentions, as well as tips for correctly managing your online reputation, using the mention monitoring tool, Brand monitoring.

More specifically, you will learn how to:

Use your competitors' best practices.
Obtain valuable information from your customers.
Finding influencers and ambassadors for promotions.
Quickly evaluate the effectiveness of your campaign.
Discover new trends to follow in your industry.
Anticipate crises.
Before you start with each of these tips, the starting point is to fine-tune the tool that will help you find online mentions.

To save you a lot of tedious work and hours to carry it out while achieving the goals below, we have created Brand Monitoring Tool , which has been developed over time to become a powerful online brand reputation management solution.

The settings in the tool will take you between 1 and 2 minutes.

Most mention tools work with keywords and a keyword has a strong correlation with the end goal you are pursuing.

Read and check out the infographics in this article to find out what you need to monitor in your specific case.

Keep reading and check out the infographic below to find out what you should follow in your specific case.

Once you're ready, the first thing to do is go to the Brand Monitoring tool and enter your keywords.

Online reputation management - Brand Monitoring settings

If needed, narrow your search by including or excluding additional keywords.

Next, select the language or country in which you want to monitor mentions.

Finally, you can choose to receive a report via email within a set period of time, email database marketing swiss ut we will come back to this later.

Find out who mentions you

Brand Monitoring finds the best mentions for your brand

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Now, let's discuss the reasons why you should monitor mentions, as well as some useful tips to make your brand more powerful on the Internet.

Tip 1: Use your competitors