Goodbye to shipping costs?
Posted: Mon Dec 23, 2024 7:01 am
Have you ever made a purchase online and when you are ready to pay, the price increases considerably? This is due to the famous shipping costs. Some companies still display a price that does not correspond to reality in their online catalogues and it is very annoying for their customers to discover the real price when they are ready to pay.
In 2012, the consulting firm ComScore published a study indicating that 55% of consumers abandon their shopping carts when the price of the product increases more than expected after adding shipping costs. More recently, according to the IAB Annual E-commerce Study 2013, the fact that companies do not charge shipping costs is one of the values that consumers most appreciate.
Are you expecting businesses to lose money? Not at all. There are several solutions to reduce the abandonment rate at that stage of the shopping cart, benefiting both the company and the customers.
1. A model that seems to work, especially in more modest e-commerce, is to include shipping costs in the price of the products. In this way, if you decide to buy a pair of pants and pay €30 for them, you will end up paying that price. Perhaps, if the store did not include shipping costs and you saw that they cost €25, you would also be encouraged to buy them, but when you see that when you go to pay, instead of €25, it says €30, you would get frustrated and not make the purchase.
2. Another good option is to give the customer the option of paying shipping chile phone number costs only if they want to shorten delivery times. Obviously, when shipping costs are free, the waiting time is longer because the cost of the transport company is lower. This is one of the possibilities offered by the successful online clothing store, ASOS .
ASOS_Ecommerce
3. Some companies are creating subscription-based business models to cover shipping costs. That is, if you pay a monthly or annual fee, you get benefits such as shorter delivery times or free shipping costs. Amazon is one of the first stores to implement this with its Premium service.
4. You can also remove the transport barrier by setting up a collection point for the item instead of having it delivered to your home. This option is offered by ZARA , for example . You can purchase the product online and then pick it up at the store you have chosen. This is very convenient when the stores do not have all the stock and you are looking for a specific item.
5. It may not be the best option for the customer, but you can set free shipping costs starting from a certain amount spent in the online store. With this promotion, the business encourages the consumer to buy more and also gives them free shipping costs.
In 2012, the consulting firm ComScore published a study indicating that 55% of consumers abandon their shopping carts when the price of the product increases more than expected after adding shipping costs. More recently, according to the IAB Annual E-commerce Study 2013, the fact that companies do not charge shipping costs is one of the values that consumers most appreciate.
Are you expecting businesses to lose money? Not at all. There are several solutions to reduce the abandonment rate at that stage of the shopping cart, benefiting both the company and the customers.
1. A model that seems to work, especially in more modest e-commerce, is to include shipping costs in the price of the products. In this way, if you decide to buy a pair of pants and pay €30 for them, you will end up paying that price. Perhaps, if the store did not include shipping costs and you saw that they cost €25, you would also be encouraged to buy them, but when you see that when you go to pay, instead of €25, it says €30, you would get frustrated and not make the purchase.
2. Another good option is to give the customer the option of paying shipping chile phone number costs only if they want to shorten delivery times. Obviously, when shipping costs are free, the waiting time is longer because the cost of the transport company is lower. This is one of the possibilities offered by the successful online clothing store, ASOS .
ASOS_Ecommerce
3. Some companies are creating subscription-based business models to cover shipping costs. That is, if you pay a monthly or annual fee, you get benefits such as shorter delivery times or free shipping costs. Amazon is one of the first stores to implement this with its Premium service.
4. You can also remove the transport barrier by setting up a collection point for the item instead of having it delivered to your home. This option is offered by ZARA , for example . You can purchase the product online and then pick it up at the store you have chosen. This is very convenient when the stores do not have all the stock and you are looking for a specific item.
5. It may not be the best option for the customer, but you can set free shipping costs starting from a certain amount spent in the online store. With this promotion, the business encourages the consumer to buy more and also gives them free shipping costs.