Predictive analytics takes an accurate reading
Posted: Mon Dec 23, 2024 8:08 am
Once you generate the sales opportunity, you must follow it up in the pipeline (so to speak, the general pipe of the sales funnel) of your CRM until you achieve the closing.
Social sales are moving towards a professionalization of all the steps of this methodology, integrating content automation and a social CRM.
We already know that sales are not what they used to be, especially now that the market has opened up so globally. Taking this into account, how do aspects such as segmentation and personalization influence social selling?
Segmentation is the basis of “intelligent prospecting”, you cannot shoot flies with a cannon and thanks to social networks, we can have many segmentation variables for target customers.
On LinkedIn, for example, you can carry out a “luxury” prospecting using the advanced search that allows you to filter by various parameters and perfectly define the target audience you are going to address.
Personalization is definitely necessary.
It is not possible to offer “one size fits all” and thanks to segmentation tools and CRMs, you can design content, messages and even ad hoc proposals.
Social selling allows you to significantly increase the top of the sales funnel , but it also allows you to act in a “surgical” way, thanks to segmentation and personalization.
Tell us about data-driven social selling. How important is it for companies to have predictive data that helps them know who to engage or how to start a conversation?
Predictive analysis is based on technology and is not science fiction, as might be (for now!) the predictions made by Tom Cruise and his team in Minority Report.
of past events to predict what may happen in the future.
To do this, it is necessary to have tools that collect, structure and analyze the data, and then generate a predictive model (using predictive modeling tools).
Predictive analytics will go a long way in optimizing marketing actions, lead segmentation, delivery of personalized content, etc.
Perhaps, they also allow segmentation by ethnographic variables, which reflect the qualitative part, the day-to-day life of the target client from what they do and not only from what they say they do, focused on understanding the cultural codes that surround a brand or a specific product.
In this case, they could help us start a conversation, for example.
We read that among the trends in social selling there is one that stands out and that refers to the quality of interactions over the quantity of them and related to sales. Do you agree with this?
Definitely.
But you have to focus on Quality and Quantity, because it is the “lever” that moves the upper base of the funnel.
If there is quantity and little quality, we will make a great effort in the initial links of recruitment for email germany little benefit.
The good lead, which is what we are all looking for, is not easy to obtain.
Many times we get “false leads” because we carry out lead acquisition actions using “lead magnets” that only bring in people who want the “gift” and that’s it.
Social sales are moving towards a professionalization of all the steps of this methodology, integrating content automation and a social CRM.
We already know that sales are not what they used to be, especially now that the market has opened up so globally. Taking this into account, how do aspects such as segmentation and personalization influence social selling?
Segmentation is the basis of “intelligent prospecting”, you cannot shoot flies with a cannon and thanks to social networks, we can have many segmentation variables for target customers.
On LinkedIn, for example, you can carry out a “luxury” prospecting using the advanced search that allows you to filter by various parameters and perfectly define the target audience you are going to address.
Personalization is definitely necessary.
It is not possible to offer “one size fits all” and thanks to segmentation tools and CRMs, you can design content, messages and even ad hoc proposals.
Social selling allows you to significantly increase the top of the sales funnel , but it also allows you to act in a “surgical” way, thanks to segmentation and personalization.
Tell us about data-driven social selling. How important is it for companies to have predictive data that helps them know who to engage or how to start a conversation?
Predictive analysis is based on technology and is not science fiction, as might be (for now!) the predictions made by Tom Cruise and his team in Minority Report.
of past events to predict what may happen in the future.
To do this, it is necessary to have tools that collect, structure and analyze the data, and then generate a predictive model (using predictive modeling tools).
Predictive analytics will go a long way in optimizing marketing actions, lead segmentation, delivery of personalized content, etc.
Perhaps, they also allow segmentation by ethnographic variables, which reflect the qualitative part, the day-to-day life of the target client from what they do and not only from what they say they do, focused on understanding the cultural codes that surround a brand or a specific product.
In this case, they could help us start a conversation, for example.
We read that among the trends in social selling there is one that stands out and that refers to the quality of interactions over the quantity of them and related to sales. Do you agree with this?
Definitely.
But you have to focus on Quality and Quantity, because it is the “lever” that moves the upper base of the funnel.
If there is quantity and little quality, we will make a great effort in the initial links of recruitment for email germany little benefit.
The good lead, which is what we are all looking for, is not easy to obtain.
Many times we get “false leads” because we carry out lead acquisition actions using “lead magnets” that only bring in people who want the “gift” and that’s it.