Pre-event engagement: strategies to promote (and expand) your audience
Posted: Mon Dec 23, 2024 8:14 am
Corporate events are unique opportunities for engagement, whether to connect, educate and inspire your audience. In addition, of course, to establishing a position in the market – whether as a reference in your area of expertise or to promote new launches.
However, to ensure the success of these events, it’s c level executive to invest in a robust pre-communication strategy. In this article, we’ll explore how businesses can harness the power of digital marketing to build anticipation, engagement, and maximize attendance before it even begins.
Why it’s important to engage before the event
Organizing a successful corporate event goes beyond choosing a great location, selecting renowned speakers and offering a good buffet. To make the event truly memorable and achieve its goals, it is essential to invest in digital marketing actions – before, during and after!
By building anticipation and piquing attendee interest before the event, companies can ensure more meaningful participation and increase return on investment.
Another factor worth highlighting is the fact that, through structured pre-event communication, brands are able to gather valuable insights into the public's preferences and expectations, improving the overall event experience.
Benefits of investing in pre-event engagement
Brand recognition: publicizing the event and its differentiators to a wide audience, positioning your brand as a reference in the market.
Generating anticipation: teasers, polls and promotions arouse the public's curiosity and interest in the event.
Increased registration numbers: You can create a sense of urgency and exclusivity to encourage people to register early.
Lead qualification: good work in digital, via social media and email marketing, in addition to investment in paid media, contribute to qualifying the public, ensuring that your event's communication reaches those who are really interested.
Customer and employee loyalty: differentiated experiences strengthen relationships with the public and have the power to create lasting connections.
Enabling Engagement on Social Networks and Digital Platforms
The digital world is an ever-expanding universe, offering an unlimited platform for promoting your event. Digital platforms have become powerful tools for generating expectations, engaging the public and maximizing participation, whether in knowledge networks or communities that have an affinity for certain topics. But to make the most of them, it is essential to build a solid and personalized strategy.
Check out some tips for activating your event in advance:
Creation of a specific page for the event, including complete information about the schedule, speakers, location, date and time.
Sharing relevant content , such as articles, videos, interviews and other materials that add value to the public and spark interest in the event's theme.
Use of strategic hashtags , specific to the event, so that participants can use them in their publications.
Offer tickets or discounts to attract new attendees and encourage sharing of the event.
Recordings or live broadcasts, with interviews with speakers or company experts, to generate anticipation.
Targeted ads through platforms such as Facebook Ads and Google Ads to segment your audience and reach people with the greatest potential interest in the event.
Sending marketing emails, with campaigns to publicize the event, in addition to sending invitations and reminders to participants.
Investment in strategic partnerships with other companies or institutions to expand the scope of the event's promotion.
However, to ensure the success of these events, it’s c level executive to invest in a robust pre-communication strategy. In this article, we’ll explore how businesses can harness the power of digital marketing to build anticipation, engagement, and maximize attendance before it even begins.
Why it’s important to engage before the event
Organizing a successful corporate event goes beyond choosing a great location, selecting renowned speakers and offering a good buffet. To make the event truly memorable and achieve its goals, it is essential to invest in digital marketing actions – before, during and after!
By building anticipation and piquing attendee interest before the event, companies can ensure more meaningful participation and increase return on investment.
Another factor worth highlighting is the fact that, through structured pre-event communication, brands are able to gather valuable insights into the public's preferences and expectations, improving the overall event experience.
Benefits of investing in pre-event engagement
Brand recognition: publicizing the event and its differentiators to a wide audience, positioning your brand as a reference in the market.
Generating anticipation: teasers, polls and promotions arouse the public's curiosity and interest in the event.
Increased registration numbers: You can create a sense of urgency and exclusivity to encourage people to register early.
Lead qualification: good work in digital, via social media and email marketing, in addition to investment in paid media, contribute to qualifying the public, ensuring that your event's communication reaches those who are really interested.
Customer and employee loyalty: differentiated experiences strengthen relationships with the public and have the power to create lasting connections.
Enabling Engagement on Social Networks and Digital Platforms
The digital world is an ever-expanding universe, offering an unlimited platform for promoting your event. Digital platforms have become powerful tools for generating expectations, engaging the public and maximizing participation, whether in knowledge networks or communities that have an affinity for certain topics. But to make the most of them, it is essential to build a solid and personalized strategy.
Check out some tips for activating your event in advance:
Creation of a specific page for the event, including complete information about the schedule, speakers, location, date and time.
Sharing relevant content , such as articles, videos, interviews and other materials that add value to the public and spark interest in the event's theme.
Use of strategic hashtags , specific to the event, so that participants can use them in their publications.
Offer tickets or discounts to attract new attendees and encourage sharing of the event.
Recordings or live broadcasts, with interviews with speakers or company experts, to generate anticipation.
Targeted ads through platforms such as Facebook Ads and Google Ads to segment your audience and reach people with the greatest potential interest in the event.
Sending marketing emails, with campaigns to publicize the event, in addition to sending invitations and reminders to participants.
Investment in strategic partnerships with other companies or institutions to expand the scope of the event's promotion.