How to Create a Monthly Marketing Report with Semrush?
Posted: Mon Dec 23, 2024 8:15 am
Would you like to know how to create a useful and attractive monthly marketing report?
Reviewing the main metrics of a marketing plan every month can be a bit boring... but it's essential!
If you're a regular at preparing marketing reports, you may find it a hassle to repeat the same work month after month, and it may take a lot of time.
On the other hand, do you find that your client or boss doesn't pay attention to your marketing reports?
Are you putting off meetings?
Do you feel like it's a burden for them and for you?
It's in your hands to change this!
Keep in mind that a good monthly marketing report will help you improve your results, but not only that.
The marketing report serves to defend your work as a marketer and to ensure that your boss or clients know exactly where they are spending their money and what results their investment is yielding.
And this is something very necessary, if you take into account how difficult it sometimes is to convince clients to invest in digital marketing.
Let's look at how to create a monthly marketing report that is engaging and relevant to the people it's targeted at, and the key metrics it should include.
We will also see how to create a custom report template with SEMrush step by step.
Read on to find out how to save yourself a lot of time and work every month!
Marketing Calendar
Your marketing activities in one tool
Try it! →
ADS illustration
Advantages of making your monthly report with SEMrush
There are many tools for creating marketing reports.
Google Analytics, the most basic analytics tool, also allows for reporting, which can even be scheduled and shared.
However, the interface is not as user-friendly or easy to use.
On the other hand, if you use SEMrush regularly, you will know that with this tool you can go much further: in addition to analyzing organic and paid search, SEMrush offers a whole series of tools: content analysis, social media analysis and the most complete information about the competition.
And this is the great advantage: in a single platform you have everything you need, or almost.
In addition to the information from SEMrush, you can also add information from Google Analytics and Search Console if you connect the three tools .
This makes creating your marketing report much easier.
Additionally, SEMrush reports can be customized: you can include your logo in the header (Guru Plan), email in french which is always a plus for your branding.
And you can also add headers, texts, images...
This will allow you to structure the report and make it as attractive as you want.
In this post we will see the information that a good monthly marketing report should contain and you can take advantage of the tutorial even if you do not use SEMrush.
But if you want to achieve maximum efficiency in this task, I recommend that you configure your project with this tool, you will access another level!
Reviewing the main metrics of a marketing plan every month can be a bit boring... but it's essential!
If you're a regular at preparing marketing reports, you may find it a hassle to repeat the same work month after month, and it may take a lot of time.
On the other hand, do you find that your client or boss doesn't pay attention to your marketing reports?
Are you putting off meetings?
Do you feel like it's a burden for them and for you?
It's in your hands to change this!
Keep in mind that a good monthly marketing report will help you improve your results, but not only that.
The marketing report serves to defend your work as a marketer and to ensure that your boss or clients know exactly where they are spending their money and what results their investment is yielding.
And this is something very necessary, if you take into account how difficult it sometimes is to convince clients to invest in digital marketing.
Let's look at how to create a monthly marketing report that is engaging and relevant to the people it's targeted at, and the key metrics it should include.
We will also see how to create a custom report template with SEMrush step by step.
Read on to find out how to save yourself a lot of time and work every month!
Marketing Calendar
Your marketing activities in one tool
Try it! →
ADS illustration
Advantages of making your monthly report with SEMrush
There are many tools for creating marketing reports.
Google Analytics, the most basic analytics tool, also allows for reporting, which can even be scheduled and shared.
However, the interface is not as user-friendly or easy to use.
On the other hand, if you use SEMrush regularly, you will know that with this tool you can go much further: in addition to analyzing organic and paid search, SEMrush offers a whole series of tools: content analysis, social media analysis and the most complete information about the competition.
And this is the great advantage: in a single platform you have everything you need, or almost.
In addition to the information from SEMrush, you can also add information from Google Analytics and Search Console if you connect the three tools .
This makes creating your marketing report much easier.
Additionally, SEMrush reports can be customized: you can include your logo in the header (Guru Plan), email in french which is always a plus for your branding.
And you can also add headers, texts, images...
This will allow you to structure the report and make it as attractive as you want.
In this post we will see the information that a good monthly marketing report should contain and you can take advantage of the tutorial even if you do not use SEMrush.
But if you want to achieve maximum efficiency in this task, I recommend that you configure your project with this tool, you will access another level!